Large full-color posters have been an effective method of advertising for hundreds of years. Designed in 1917 by J.M. Flagg, Uncle Sam’s “I Want You for the U.S. Army” poster is one of the most iconic images in American history. Today, posters continue as an inexpensive tool for publicizing upcoming events, promoting messages, or advertising new products and services.
Created for viewers on the move, effective posters can capture a viewer’s attention immediately and spark them to react. Here are a few things to consider when creating your next poster campaign:
- Simplicity. Some of the best posters don’t say much. Your message should be short, but communicate your message effectively. One of the best ways to spark curiosity is to include an attention grabbing photo, catchy headline, and a web site that is easy to remember. You can provide detailed information on your web site, and entice readers to sign up on your mailing list for additional updates.
- Branding. When designing your poster, be sure it portrays your company brand, including your logo, tagline, brand colors, and anything else that sets your brand apart.
- Traffic. Posters are a great way to spread your message to a large audience, so be sure you place them in high-traffic areas where they won’t go unnoticed. Your message should be able to reach the right people to make your campaign effective.
If you’d like help creating a poster to spread the word, give us a call today. We’ll help you create an eye-catching, attractive poster that is sure to get noticed.
Joe Gass, President
Heritage Printing and Graphics
5900 Harris Technology Blvd, Suite G, Charlotte, North Carolina, 704-910-9914
www.heritageprintingcharlotte.com
22725 Washington Street, Leonardtown, MD, 301-475-1700 www.heritageprinting.com
Next time you want to make a bold statement to your Charlotte area prospects and clients, try saying it with color!
Because color delivers an instant impression that is generally understood universally, color is very important in conveying a mood or idea where verbiage is not used or understood.