Monthly Archives: March 2011

Secret formulas, baited hooks… and the importance of compelling headlines

I saw this headline a few days ago: “Coke recipe still safely under lock and key in Atlanta.” I clicked on it at once. When I went to read the article, I realized I’d been subject to link bait.

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Trust-building tips for your next new product launch

You’ve just released a great new product you’re sure will be a hit with customers… if only they’d give it a chance. So how do you convince skeptical buyers who may not know you or your business that your product is worth a chance? Here are a couple of ideas to help you put their minds at ease. Continue reading

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Editing PDF Files

While PDFs are generally designed as read-only, there are ways to modify their contents without requiring the original source file or the Professional version of Adobe Acrobat.
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