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Monthly Archives: March 2011
Secret formulas, baited hooks… and the importance of compelling headlines
I saw this headline a few days ago: “Coke recipe still safely under lock and key in Atlanta.” I clicked on it at once. When I went to read the article, I realized I’d been subject to link bait.
Posted in creative ideas, online marketing
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Trust-building tips for your next new product launch
You’ve just released a great new product you’re sure will be a hit with customers… if only they’d give it a chance. So how do you convince skeptical buyers who may not know you or your business that your product is worth a chance? Here are a couple of ideas to help you put their minds at ease. Continue reading
Posted in Business Growth
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Editing PDF Files
While PDFs are generally designed as read-only, there are ways to modify their contents without requiring the original source file or the Professional version of Adobe Acrobat.
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Posted in creative ideas, Design Tips, Technology Tips
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