Direct Response Marketing Works Great for Business in Charlotte NC

Joe Gass — Wed, 08 May 2013 23:30:00 +0000

There are two broad categories of marketing you can use for your company, and it’s important you understand the difference. These two types of marketing are called brand/image marketing and direct response marketing. Although both can have a place in marketing your business, for most businesses direct response is much more effective and efficient than the other.

Brand or image marketing works off the premise that you can create awareness for your business or products by building name recognition. As Wikipedia explains it, branding “involves associating a product name or image with certain qualities in the minds of consumers.” Successful brand marketing needs mass media like TV, radio, and billboards to push the message to a broad audience. For large companies with big ad budgets, this can be effective. Unfortunately, institutional marketing like this is difficult to track, making it hard to quantify a return on investment.

Fortunately for small businesses, there is a better way. It’s called direct response marketing, and it’s designed to generate an immediate response. This type of marketing has a message that — when delivered correctly – compels the receiver to respond by calling the business, walking into the business, or visiting the company’s website for a special offer.

Direct response marketing is typically delivered via print (catalogs, sales flyers, postcards, etc), radio, and the Internet. Ads are results-driven, so it’s easy to find out quickly if the campaign was successful or not. As a result, it’s much more effective for most businesses because it can be measured, tracked, and held accountable for its performance.

There are several effective direct response formulas. One of the most popular is: Attention, Interest, Desire and Action (AIDA).

Attention is captured with a compelling headline. The best headlines focus on benefits to the customer.

Interest is generated by telling a story. Explaining the process and care that goes into each of your products is an example of content that can generate interest to read further.

Desire is created with a compelling offer.

Action is prompted with a deadline (time sensitive: respond by) and a call to action (call today, come by to redeem, visit the website).

Whatever the formula, good direct response marketing uses reasons other than just price to get customers to call or visit. Using direct response marketing to tell your company’s unique story is a powerful weapon to help you stand apart from your competitors and increase the effectiveness of your ad campaigns.

www.HeritagePrintingCharlotte.com Veteran Owned and Operated

Custom Cut Signs and Banners * Event & Tradeshow Displays & Graphics * Fabric and Textile Printing * Fabric Backdrops, Banners and Displays * Retail POP * Wall, Window & Vehicle Decals & Graphics * Retractable Bannerstands * Backlit Signs * Printed Marketing Materials * Publications * Direct Mail * Branding & Creative Services

2739 Interstate Street, Charlotte NC 28208 (704) 551-0700
22725 Washington St, Leonardtown, MD 20650 (301) 475-1700
2639 Connecticut Ave NW #110B, Washington DC 20008 (202) 609-9761

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Are you looking for a Custom Fabric Printing Company in Charlotte NC?

Joe Gass — Tue, 07 May 2013 07:41:20 +0000

Great News! Heritage Printing & Graphics now has the ability to grand format print to a much wider variety of fabric, textile and vinyl roll materials on our new grand format HP Latex Ink Printer that images up to 102″ (that’s over eight feet wide!) in Beautiful, Vibrant Digital Color. Our new, large format printing technology makes fabric printing, textile printing, vinyl printing, fabric banner printing, Back lit Media, Static Cling, Anti-Curl Media, fabric backdrops, step and repeat banners, retail point of purchase and storefront signage up to eight feet wide, quick and affordable. Below are a couple of pictures of our “Fabric Printing” capability on textiles.

In addition to our new fabric printing capabilities we have been creating some pretty, “Off the Wall” type projects. One recently was a custom UV printed and CNC contour cut rocking chair. We also created a dinosaur skeleton model by CNC contour cutting it on our flat bed cutter using foam board and assembling it to make a 3D sculpture.

Feel free to check out the pictures below. It gives you just a glimpse of the possibilities available with today’s technology that we are so fortunate to have in our Charlotte, NC facility. We invite you to come and visit our playground and see our creative team of professionals work their magic on our amazing, high tech toys!

I invite you to let us help you think outside of the box for your next retail point of purchase campaign, marketing project, trade show or event. Give us a call, we can absolutely help you stand out in your marketplace!

Printed on a Polyester Stretch Material using our new 104″ Latex printer.

Our new Latex Printing technology allows us to economically print on various textiles.

Our latex inks are Very Eco-Friendly. Go Green!

Our Latex Ink is made of 80% Water.

UV printed Plywood for our custom rocking chair.

Custom contour cut rocking chair made in our Charlotte facility.

General Assembly of Rocking Chair

Rocking Chair Assembled and Complete

Buy one of these fearful creatures for your kids from Heritage Printing & Graphics today!

The Heritage Printing & Graphics Custom Cut Dinosaur! Buy one today!

Joe Gass @ Heritage Printing & Graphics
www.HeritagePrinting.com

Custom Cut Signs and Banners * Event & Tradeshow Displays & Graphics * Fabric and Textile Printing * Fabric Backdrops, Banners and Displays * Retail POP * Wall, Window & Vehicle Decals & Graphics * Retractable Bannerstands * Backlit Signs * Printed Marketing Materials * Publications * Direct Mail * Branding & Creative Services

Veteran Owned and Operated
5900 Harris Technology Blvd #G, Charlotte, NC 28269 (704) 551-0700
beginning June 1st NEW LOCATION: 2739 Interstate Street, Charlotte NC 28208
22725 Washington St, Leonardtown, MD 20650 (301) 475-1700
2639 Connecticut Ave NW #110B, Washington DC 20008 (202) 609-9761

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What is your Call to Action?

Joe Gass — Fri, 12 Apr 2013 12:09:53 +0000

Every marketing piece should have a call to action that helps direct the reader to the next step. Whether you want them to click a link, download a file, or contact your business, here are a few tips to ensure your call to action gets noticed and utilized:

Keep it short and simple using action verbs, such as call, buy, register, donate, or subscribe.
Be specific about what you want readers to do. For example, if you want customers to contact you to set up an appointment, don’t just say “contact us.”
Make it easy for readers by using a direct shortcut link to your sign-up page or order form, versus sending them on a wild goose chase through your website.
Create urgency with a deadline such as “offer expires May 31″ or “order now and get a free gift!”
Include a benefit for contacting you. Instead of saying “Download our whitepaper,” say “Expand your customer base with these 10 tips.”
Popularity sells. If your information is high demand, consider including the number of times a document has been downloaded.
Build trust by including customer logos or relevant testimonials near your call to action.
Provide your call to action multiple times throughout your website or marketing materials.
Size and location matter. Make sure your call to action is easily visible and prominently located so readers don’t miss it.

We’d love to help you create marketing materials that get noticed and increase sales. Check us out online for more creative ideas or to request a printing quote today!

Joe Gass @ Heritage Printing & Graphics
Veteran Owned and Operated
www.HeritagePrinting.com

5900 Harris Technology Blvd #G, Charlotte, NC 28269 (704) 551-0700
beginning June 1st NEW LOCATION: 2739 Interstate Street, Charlotte NC 28208
22725 Washington St, Leonardtown, MD 20650 (301) 475-1700
2639 Connecticut Ave NW #110B, Washington DC 20008 (202) 609-9761

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