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Promote Your Business with Product Events

Saturday, July 10th, 2010

By Joe Gass at Heritage Printing & Graphics

While a new product may become lost amidst advertisements or shelves of similar items, it can easily stand alone once people see and experience it firsthand. By enabling customers and prospects the opportunity to experience product benefits in person, they are able to create stronger opinions and make faster buying decisions. Here are a few ways that promoting with product events can increase sales and product knowledge:

  • Seeing is believing. Product events enable a personal connection between your customer and the product. Many prospects and customers prefer learning about new products and services by experiencing them firsthand rather than reading about them in promotional materials.
  • Provide customers and prospects the opportunity to see new products firsthand at tradeshows, exhibits, grand openings, etc. Send promotional materials and invitations for customers to come in and learn more about it at your site of business as well.
  • Invite a prestigious customer to present your product and highlight its features from her point of view, which will build additional confidence in your product.
  • By viewing live customer responses, you can easily highlight your product features and track buying trends and opinions.
  • Smaller events allow you to get closer to your customers and maximize interaction, yet a group atmosphere is less intimidating than one-on-one presentations.
  • By interacting with your target audience personally, you can learn more about their needs and build a stronger customer relationship.
  • Offer a Q&A session if appropriate. Prepare a list of frequently asked questions, and accept new questions as well.
  • Excited customers who benefited from the experience will generate buzz and extend your marketing effort via word of mouth, increasing sales for your business.

By offering a hands-on approach with greater impact than a pamphlet alone, customers will likely make faster, more confident buying decisions. Look to us if you’d like help creating promotional materials to market your next product event.

Heritage Printing & Graphics…. Improving Your Image in the Marketplace

 

Signs, Banners, Posters, Displays, Decals, Wall, Window & Floor Graphic

Brochures, Booklets and Publications, Marketing Materials & Direct Mail

 

5900 Harris Technology Blvd., Suite G

Charlotte, North Carolina 28269

www.heritageprintingcharlotte.com

704-551-0700/888-910-9914

 

22725 Washington Street

Leonardtown, Maryland 20650

www.heritageprinting.com

301-475-1700/888-777-9776

_____________________

Veteran Owned and Operated

Receipient of the coveted GreenWorks certification for environmental responsibility.   

Notice:  It is okay to print this email!!  Paper is a biodegradable, renewable, sustainable product made from trees.  Growing and harvesting trees provide jobs for thousands of American men and women.  Working forests are good for the environment, providing clean air, clean water, wildlife habitat and carbon storage

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Posted in Business Growth, Marketing Tips, Trade Show Materials, branding | 4 Comments »

The Profit Power of Coupons

Saturday, May 15th, 2010
A Great Way to Overcome Sluggish Sales


With most consumers looking for ways to save money, an enticing coupon offer is a great way to overcome slow sales and woo penny pinchers. Here are a few tips on how to include coupons in your next marketing promotion:

  • Staple coupons to receipts during purchase transactions which offer savings on their next purchase. This builds customer loyalty by offering a reward that encourages customers to return again.
  • Track the response rate of promotions by including a special code on each coupon campaign.
  • Include reasonable expiration dates that encourage a timely call to action.
  • Feature coupons on your web site. Customers often research companies online, and are more likely to make an initial purchase with an enticing coupon offer. Request the recipients e-mail address in exchange for future promotions.
  • For promotions with short time cycles, send coupons via e-mail to your prospects and customers in your database.
  • Integrate coupon promotions with your overall campaign by including with information requests, sales packets, or designing as part of your mailer, such as a tear-away postcard or business card.
  • Offer considerable discount coupons to customers who refer your business to others.
  • Post your promotion on coupon web sites. Coupon sites are growing in popularity and are often a great way to drive consumers to your web site to learn more about your company.
  • Create special promotions that advertise your first 100 customers will receive a 30% off or valuable buy one, get one coupon at the door.
  • Support your community by encouraging customers to donate food, clothes or toys to local shelters, and reward them with discount coupons to your business.  
  • Learn from other coupons. Start paying attention to coupons you receive in the mail or view online, and think about features that catch your attention or motivate you to purchase.
  • Offer an opportunity for those who redeem coupons to enter a drawing for a prize (include space for the customers’ contact information on the back of your coupon). It is a way to track recipients who have purchased from you.

Overall, coupons are a win-win for everyone. Customers get the deal they’re looking for and you benefit from extra sales and the opportunity to promote your local business information. If you’d like help creating coupons your prospects and customers enjoy using, contact Heritage Printing & Graphics today!  We can help you with all of your printing and visual communication needs.

Joe Gass

Heritage Printing & Graphics, Inc.

5900 Harris Technology Blvd., Suite G, Charlotte, NC 28269

www.heritageprintingcharlotte.com      704-551-0700

22725 Washington Street, Leonardtown, Maryland 20650

www.heritageprinting.com   301-475-1700/888-777-9776

Veteran Owned and Operated

GreenWorks certified

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Posted in Business Growth, Marketing Tips | 2 Comments »

Four Keys to More Meaningful Customer Relations

Wednesday, April 14th, 2010
July 14, 2009    

Companies lose an average of 10 to 30 percent of their customers each year. Much of this loss can be attributed to poor service. Companies that focus on customer retention tend to see profits grow anywhere from 25 to 100 percent annually. Nonprofits that focus on customer retention often see reductions in turnover and better results.

In business, we all strive to provide outstanding customer service. Unfortunately, we don’t always live up to those ideals. Here are four keys to unlocking richer, more meaningful relationships with your customers:

  Learn your customers’ names. Everybody appreciates being recognized when they walk into a place of business, particularly if they visit that company frequently. As the theme song to Cheers puts it, “Sometimes, you want to go where everybody knows your name.” Make a concerted effort to learn the names of the people you come into contact with regularly, and greet them by name whenever possible.
  But start with last names first. Of course, before you start addressing customers on a first-name basis, make sure they’re comfortable with this practice. Some customers might find it disrespectful or “too” personal to have you greet them by their first name. Follow the customer’s lead, if possible, or try starting with “Mr. Johnson,” before calling your customer “Bob,” particularly if they are not your peer.
  Show genuine appreciation. Let your customers know you’re glad to see them every time they walk through the door. Make an effort to greet people with a warm smile and an enthusiastic hello. Then back it up with outstanding service and a “can do” attitude. Thank your customers when they buy from you, and keep in touch to let them know they’re on your mind… and appreciated for everything they do.
  Avoid judgments and negativity. We’ve all heard the adage, “You can’t judge a book by its cover.” The same is true of people. Strive to approach each new or prospective customer with an open mind and positive attitude. Don’t rush to judgment based on a first impression. Many times, those initial reactions and snap judgments don’t hold up to the test of time.Joe Gass, President
Heritage Printing & Graphics
5900 Harris Technology Blvd, Suite G, Charlotte, NC 28269
704-910-9914
www.heritageprintingcharlotte.com

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Posted in Business Growth, Marketing Tips | No Comments »

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